Lucas

A confident attitude, a talent for many sports and the Japanese tradition of 'kintsugi': there's so much behind the rise of alpine skiing phenom Lucas Pinheiro Braathen. One of the most exciting names in alpine skiing right now, Lucas already known for his precocious talent and lively personality, he recently made headlines with a Giant Slalom victory at the season-opening Selden event, becoming the first male skier born in the new millennium to win a World Cup race.

When the ski season is over, Braathen doesn’t rest up. With family in both Norway and Brazil he packs his bags and travels the world, visiting cities, going to exhibitions, designing fashion, DJing parties and more. His two worlds – the big wide world and the tight-knit ski world – represent no contradiction to him. On the contrary, Lucas does everything to make that small world just a little bit bigger, and, more importantly, less narrow-minded.